For over 125 years, K+S has unearthed the essential elements that sustain industries, communities, and generations. As a global leader in potash and salt production, K+S Potash Canada needed more than just imagery—they needed a visual narrative that reflects their legacy of sustainability, tradition, and innovation. Over several months, we captured a world-class photo library spanning Canada, Germany, the Netherlands, and France, bringing their story to life across internal communications, corporate spaces, and social media.